I was part of the team that worked on the launch of PartyMarkets.com, PartyGaming's financial trading platform. As the brand was aimed at new traders, we took decided to take the creative work in a clean, welcoming direction.
This digital banner ad was part of the through-the-line launch campaign which also featured an email campaign and a print brochure inserted into daily financial newspaper City AM. All the assets emphasised that PartyMarkets.com made accessing the financial markets straight-forward and affordable - while still satisfying the stringent FSA regulations around marketing.
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