I worked on all aspects of the launch campaign featuring il Pupone, but the piece that stands out is this interactive banner. You can play a game of headers with Totti, seeing how many times you can keep the ball in the air by clicking your mouse. I was one half of the creative team which created and pitched the initial concept, and scripted the video shoot and developed the final banner.
It's a really fun way to get prospective players interacting with the brand, especially in a country as fanatical about football as Italy. This was reflected in the response: it is still PartyPoker.com's most-clicked banner ad, and helped the Totti campaign increase the brand's Italian market share by 300%.
To play the game for yourself, download and open the Totti banner .zip file here. It contains everything you'll need to launch the banner - just double-click the file called tottibanner.html to join the great man himself.
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