Sky - interactive 'A Fairytale Deal' digital assets

I worked with an art director at Digital and Direct to create various digital assets for Sky's 'A Fairytale Deal' campaign. These included interactive banners, Facebook ASUs - which had huge click-through rates - and email shots.

The campaign was based on the ATL thinking, which repurposed classic fairytales to ship Sky's products in an entertaining, chatty way. We used the Frog Prince to get across the idea that one kiss (or click) would turn your rubbish broadband package into a properly blue-blooded internet and TV bundle.

I'd love to post an examples of the interactive banners - but no can do right now (agency rules...). The important thing is that the digital campaign as a whole drove people to sign up to Sky's products in greater numbers.