PartyPoker.com: 'Everyone's Playing' brand assets

PartyPoker.com has been through several rebrands, and I've edited and written copy for the vast majority of them. The 'Everyone's Playing' identity was one of my favourites. It's simple, punchy and communicated the brand's core value of accessibility at a glance. Plus it reads well and looks nice to boot...

Here are a few examples of the assets we produced to run as print ads, static digital banners and landing pages.

View it full-size here.

More below the fold: the copy is the same throughout, tying the different visual themes together across the campaign.

PartyBets.com: 'Tabloid' campaign

This is a selection from a series of print ads which were written to promote football betting opportunities at PartyBets.com to UK tabloid readers.

The brief was to take the best features of the tabs' backpage headlines (the sporting wordplay) to sum up a featured bet each week. Whenever one these ads was run in the Sun or the Mirror, the brand's revenue showed a direct increase.

This is my super soaraway favourite:

View it full-size here.

These ads also ran as digital banners, following the same creative route over three frames. For example:

Frame 1: Good Kop, bad Kop?
Frame 2: Gerrard to score first and Liverpool to win 2-1, 30/1
Frame 3: Interested?

Take a look at a couple more that hit the back of the net below the fold...

PartyBingo.com print campaign

When PartyGaming's bingo room relaunched with the strapline 'What Women Want', I was part of the team responsible for coming up with some cheeky, friendly ad concepts that could also work through the line.

I've chosen my three favourite print executions and posted them below. You can check out a digital execution here.

View it full-size here.

Two more beauties live a click away...

PartyBingo.com digital banners

When PartyGaming's bingo room relaunched with the strapline 'What Women Want', I was part of the team responsible for coming up with some cheeky, friendly ad concepts that could also work through the line.

I've chosen my favourite digital execution and posted it below. You can check out the print executions here.

PartyMarkets.com acquisition banner

I was part of the team that worked on the launch of PartyMarkets.com, PartyGaming's financial trading platform. As the brand was aimed at new traders, we took decided to take the creative work in a clean, welcoming direction.

This digital banner ad was part of the through-the-line launch campaign which also featured an email campaign and a print brochure inserted into daily financial newspaper City AM. All the assets emphasised that PartyMarkets.com made accessing the financial markets straight-forward and affordable - while still satisfying the stringent FSA regulations around marketing.