PartyMarkets.com acquisition banner

I was part of the team that worked on the launch of PartyMarkets.com, PartyGaming's financial trading platform. As the brand was aimed at new traders, we took decided to take the creative work in a clean, welcoming direction.

This digital banner ad was part of the through-the-line launch campaign which also featured an email campaign and a print brochure inserted into daily financial newspaper City AM. All the assets emphasised that PartyMarkets.com made accessing the financial markets straight-forward and affordable - while still satisfying the stringent FSA regulations around marketing.

PartyMarkets.com email campaign

When PartyGaming launched its financial trading platform PartyMarkets.com, I was given the job of writing an acquisition and conversion email campaign to attract new real-money traders.

It was a tough brief: the audience of extremely savvy traders was a hard-sell and the FSA's strict restrictions on marketing messages meant I had an extremely tight space to work in. But by making sure I communicated the brand values of trustworthiness and simplicity, I produced a strong set of emails which brought lots of new punters to the product.

The launch campaign also featured digital banners and a print brochure inserted into daily financial newspaper City AM.

Here's a taste of the campaign.

Acquisition mailer 1

More examples live below the fold.