Sky Highlights is the weekly e-newsletter that goes out to all 3 million Sky TV customers in the UK and Republic of Ireland. It's their most-seen piece of communication - and since November 2010, I've been responsible for the words.
In keeping with the Sky brand, it's conversational and content-focussed. Recently, the main thrust has been to push Sky Atlantic, a new channel bringing the best US drama to a UK audience. But my copy's covered everything from Louie Spence's dance studio to Melvyn Bragg's arts show. It's a broad church alright.
The newsletter is produced by integrated agency Digital and Direct. I'll post an example as soon as I'm able, but chances are there's one lurking in an inbox near you...
The newsletter is produced by integrated agency Digital and Direct. I'll post an example as soon as I'm able, but chances are there's one lurking in an inbox near you...
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