PartyPoker.com print work: The Scandinavian Masters

I worked on a series of print ads promoting The Scandinavian Masters, a PartyPoker.com poker tournament exclusively for Nordic players. These ran in the Scandinavian poker press to both attract new players to the site and to support the online marketing campaign aimed at existing players.

To make localisation easy, we decided to play up the friendly regional rivalry between Danes, Swedes, Norwegians and Finns - substitute the nationalities mentioned in the ads below for whichever ones suit you best.

This approach was so successful that the campaign was adapted for The Irish Masters, with the English on the receiving end of a little gentle abuse...

Here's a strong example of the creative direction we took:

View it full-size here.

Take a look at some more of the executions below the fold.

PartyPoker.com: 'Everyone's Playing' brand assets

PartyPoker.com has been through several rebrands, and I've edited and written copy for the vast majority of them. The 'Everyone's Playing' identity was one of my favourites. It's simple, punchy and communicated the brand's core value of accessibility at a glance. Plus it reads well and looks nice to boot...

Here are a few examples of the assets we produced to run as print ads, static digital banners and landing pages.

View it full-size here.

More below the fold: the copy is the same throughout, tying the different visual themes together across the campaign.

PartyCasino.com: Circus direct mail

This piece of direct mail was produced to promote an innovative new casino game called Circus. The piece is the shape of a big top, and opens out to introduce all the exciting new features the PartyGaming games studio came up with. I really like it as a piece of DM, as it makes real use of the product's selling points in both copy and design to successfully hook the reader. As a result, it generated a higher response rate than any of PartyCasino.com's other DM campaigns - and helped make Circus one of the site's most profitable games into the bargain.

The spreads linked to below show the front/back panel and the main interior panels of the mailer. Click the links below to see full-size images:

1. Front and back panels
2. Inside panels

PartyBets.com: 'Tabloid' campaign

This is a selection from a series of print ads which were written to promote football betting opportunities at PartyBets.com to UK tabloid readers.

The brief was to take the best features of the tabs' backpage headlines (the sporting wordplay) to sum up a featured bet each week. Whenever one these ads was run in the Sun or the Mirror, the brand's revenue showed a direct increase.

This is my super soaraway favourite:

View it full-size here.

These ads also ran as digital banners, following the same creative route over three frames. For example:

Frame 1: Good Kop, bad Kop?
Frame 2: Gerrard to score first and Liverpool to win 2-1, 30/1
Frame 3: Interested?

Take a look at a couple more that hit the back of the net below the fold...

PartyBingo.com print campaign

When PartyGaming's bingo room relaunched with the strapline 'What Women Want', I was part of the team responsible for coming up with some cheeky, friendly ad concepts that could also work through the line.

I've chosen my three favourite print executions and posted them below. You can check out a digital execution here.

View it full-size here.

Two more beauties live a click away...

The NOW Festival brochure

This 48-page arts festival brochure is my favourite piece of work from my time with Agenzia, an integrated agency based in Nottingham.

As The NOW Festival was created to showcase talent in emerging art forms, we decided to take a bold direction in terms of look and feel. We developed a strong three-tone colour palette, a bespoke typeface and a vibrant tone of voice to get across the festival's identity. This was then used as the basis of all promotional creative work produced to support the festival and its related events.

You can see the visual impact in the image below:

As well as working on the creative direction of the brochure, I also oversaw all aspects of its production. I wrote, commissioned and edited copy ranging from long features to one-line event previews. I also laid out the pages and sent them to print once the festival director had signed them off.

The end result was a daring, unusual brochure for one of the UK's most innovative arts festivals. It got great feedback from the client and, more importantly, the public loved it too.

I think it's a piece that really needs to be touched and read in person: let me know if you want to get your hands on it.