PartyPoker.com print work: The Scandinavian Masters

I worked on a series of print ads promoting The Scandinavian Masters, a PartyPoker.com poker tournament exclusively for Nordic players. These ran in the Scandinavian poker press to both attract new players to the site and to support the online marketing campaign aimed at existing players.

To make localisation easy, we decided to play up the friendly regional rivalry between Danes, Swedes, Norwegians and Finns - substitute the nationalities mentioned in the ads below for whichever ones suit you best.

This approach was so successful that the campaign was adapted for The Irish Masters, with the English on the receiving end of a little gentle abuse...

Here's a strong example of the creative direction we took:

View it full-size here.

Take a look at some more of the executions below the fold.

View it full-size here.

View it full-sized here.

View it full-size here.