PartyPoker.com has been through several rebrands, and I've edited and written copy for the vast majority of them. The 'Everyone's Playing' identity was one of my favourites. It's simple, punchy and communicated the brand's core value of accessibility at a glance. Plus it reads well and looks nice to boot...
Here are a few examples of the assets we produced to run as print ads, static digital banners and landing pages.
View it full-size here.
More below the fold: the copy is the same throughout, tying the different visual themes together across the campaign.
View it full-size here.
View it full-size here.
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