It was a tough brief: the audience of extremely savvy traders was a hard-sell and the FSA's strict restrictions on marketing messages meant I had an extremely tight space to work in. But by making sure I communicated the brand values of trustworthiness and simplicity, I produced a strong set of emails which brought lots of new punters to the product.
The launch campaign also featured digital banners and a print brochure inserted into daily financial newspaper City AM.
Here's a taste of the campaign.
Acquisition mailer 1
More examples live below the fold.
Acquisition mailer 2
Acquisition mailer 3
Conversion mailer
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